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In Public Relations and Marketing Communication, we often say: Perceptionย is reality. But data increasingly showsย something deeper: Experience is reputation. Let me frame it differently....
In some cultures, hypnosis is a matter of mythology. However, in public relations and storytelling, it can be both an orchestration and a potent tool...
The Mannequin Problem in Marketing comms In fashion, the mannequin presents an idealised version of how a person should look. It works because the mannequin...
McDonald’s, with over 4,000 locations worldwide, is the largest franchise-operated food chain. However, the Redeemed Christian Church of God has over 50,000 parishes or worship...
At exactly 10:25 pm (GMT+1) on a seemingly ordinary Friday night, I had just settled into bed and turned on Animal Planet, my favourite channel,...
At first glance, the answer seems obvious. Ballistic missiles destroy cities. They end lives in seconds. But thereโs another weaponโless visible and explosiveโthat can be...
In todayโs world, persuasive communication and effective information management are driven by three forms of intelligence: Native. Emotional. Artificial. Native Intelligence gave birth...
