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Rite Foods applauded at the Brandcom 2021 Awards



Rite Foods Limited, a truly world-class and proudly Nigerian food and beverage company, Producers of Bigi Carbonated Soft Drinks (CSD), Fearless Energy Drinks, and variants of sausage brands, has been awarded Most Outstanding CSD Brand in Innovation and Most Outstanding Energy Drink Brand of the year.

Bigi Carbonated Soft Drink (CSD) Award of the “Most Outstanding CSD Brand in Innovation,” and the Fearless Energy Drink Award of the “Most Outstanding Energy Drink Brand of the Year,” won at the Brandcom Awards 2021, held in Lagos, on Friday, November 19, 2021.

The Awards in its third edition organized by Brand Communicator Magazine was conceived to celebrate and honour brands, agencies, and notable individuals in the brands and marketing industry who are going the extra mile making impact in the industry.

Both Bigi Carbonated Soft Drink and Fearless Energy Drink were adjudged the Best from a plethora of multinational organizations that are in the Fast-Moving Consumer Goods (FMCG) category.

According to Joshua Ajayi, convener of Brandcom Awards and publisher of Brand Communicator, who stated that those brands unveiled as winners at the award have immensely contributed to the growth of the industry and truly deserve the award.

Ajayi noted further that ”Despite COVID-19, we were able to celebrate brands, agencies, and individuals at our last year’s award. Some notable players were able to innovate despite the times. This year despite the challenging and changing times some players continue to be outstanding and made an impact in the industry.

Speaking on the Award, the Brand Manager, Rite Foods Limited, Boluwatife Adedugbe, eulogized the organizers for identifying and recognizing brands and organizations that have done exceptionally well during the year, “it is a good platform for rewarding brands, this will encourage winners and those aspiring to be, to improve on their brands”, she noted.

Unarguably, Rite Foods is the fastest-growing food and beverage company in West Africa, with the vision of becoming the industry’s foremost conglomerate.

The introduction of its Bigi Carbonated Soft Drinks (CSD) and Fearless Energy Drinks into the market have set the pace for others in the highly competitive beverage market, which has been the most preferred products by families nationwide.

The Bigi CSD has 12 variants, with the Bigi Premium Table Water produced with global best practices in purification for hydration, freshness, and healthy living. The company’s inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.

For a Nigerian- based refreshment organization with humble beginnings, Rite Foods has defeated the chances in an industry soaked with global brands.

Interestingly, the rapid success of Rite Foods Limited, presently led by second-generation custodians and gradually extending into the next generation, broken all encumbrances known with indigenous businesses, can be attributed to its quality consciousness and technological advances within the market space.

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