Business
Over 500 advertisers have paused spending on Twitter
More than 500 of Twitter’s advertisers have paused spending on the micro blogging site since Elon Musk’s takeover last year, The Information reported on Wednesday, citing a person familiar with its ad business.
The social media company’s daily revenue on Jan. 17 was 40% lower than the same day a year ago, the report added.
The drop in the company’s revenue was first reported by technology newsletter Platformer on Tuesday.
Twitter did not immediately respond to a Reuters’ request for comment on both the media reports.
Since Musk took over Twitter last October, corporate advertisers have fled in response to the billionaire laying off thousands of employees and rushing a paid verification feature that resulted in scammers impersonating companies on Twitter.
The social media platform recently reversed its 2019 ban on political ads and said that it would relax advertising policy for “cause-based ads” in the United States and align its ad policy with TV and other media outlets.
World Environment Day: Rite Foods Takes Climate Campaign to Schools
STUNT: PUBLICITY QUICK-FIX OR SUSTAINABLE PR TRIGGER? By Adetokunbo Modupe
FINANCIAL BANK ACCOUNT VS EMOTIONAL BANK DEPOSIT By Adetokunbo Modupe
PROMASIDOR NIGERIA REAFFIRMS COMMITMENT TO DAIRY DEVELOPMENT AT WORLD MILK DAY 2026
TRADEMARK INFRINGEMENT—Federal High Court Abuja Stops Mamuda Beverages from Further Producing its Pop Power Energy Drink in Its Present Bottle Design
-
blog3 months agoFaith Marketing vs Product Marketing – Adetokunbo Modupe
-
Brands3 months agoRite Foods Partners ATF to Strengthen Community Impact with Free Medical Services in Ogun State
-
blog3 months agoPernod Ricard Nigeria Marks International Women’s Day 2026 with “Women Who Raise the Bar”
-
blog3 months agoTHE CRISIS OF CRISIS COMMUNICATIONS – Adetokunbo Modupe