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Fearless Energy Drink powers a thrilling season of Fast and Furious 10 Movie Premiere



Fearless Energy Drink Powers A Thrilling Season Of Fast and Furious 10 Movie' Premiere.

The number 1 best selling Energy Drink; “ Fearless” from the stable of Rite  Foods Limited has again, demonstrated its unwavering commitment to  the entertainment industry with its sponsorship of the premiere of the  season 10 of Furious Movie at the Silverbird Cinemas in Lagos. 

The movie premiere which was held on Wednesday, 17 May, 2023, was well  attended by top-notch celebrities who applauded the Fearless Energy  drink brand for promoting entertainment with a giant stride.  

The thrilling experience was ignited by Rite Foods’ exclusive partnership  with Silverbird Cinemas, where guests were energized and refreshed by  the award-winning Fearless energy drink. With this experience, guests  where rejuvenating to become more audacious and adventurous in  activating their dreams to attain success.  

On the sponsorship, Assistant Brand Manager; Fearless Energy Drink,  Kanyinsola Sangowawa, affirmed that it consolidates the brand’s pursuit  for positioning itself as a propeller to its consumers being brave and bold alongside other attributes that inspires courage to dare and engage in  daring activities. Amidst the rationale for the sponsorship, Sangowawa  further stated that Fearless Energy Drink intends to utilise the  sponsorship amongst other marketing activities, to re-affirm the Fearless  Energy Drink’s brand equity-building strategies as a market leader.

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Sangowawa further stated that the sponsorship is also a sampling ground  for consumers to be able to taste the unique quality of the Fearless brand  while enjoying their favourites movies with family and friends.

Commenting on the support by the leading energy drink, Nollywood Movie  Producer, Andrian Abisogun, applauded the brand for adding colour to the  event and for the immense support to the entertainment sector, as well as  the energy it provides to viewers at the cinema. 

It was indeed a pleasant moment as consumers of the Fearless range of  flavours attested to the distinctiveness of the brand while having delightful  experiences watching the Fast and Furious movie, as well as the fun  created at the brand’s stand with various mixes. 

This and other sponsorship initiatives were responsible for the laurel  earned by the brand as the “Most Outstanding Energy Drink Brand of the  Year,” in 2021, thus placing it ahead of others in its category. It was  adjudged as the leading brand because of its inventiveness and numerous  contributions to the industry, talent promotion, ideapreneurship, and  societal development.  

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