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Digital Marketing Strategist Charges SMEs Owners to Embrace Social Media Marketing to Get Patronage



A digital marketing consultant, Efe Igbinovia, has called on operators of Small and Medium Enterprises, SMEs, to embrace digital marketing to get more patronage following the effects of COVID-19 pandemic lockdown.

In an interview with the News Agency of Nigeria (NAN) in Benin, Igbinovia advised SMEs owners to increase their social media presence given the fact that there was a surge in social media during this period of COVID-19 lockdown.

He further highlighted the benefits of digital marketing which he noted were enormous.

“Billboards that would usually have been seen by thousands now stand beside empty streets. Fewer people are venturing out to get newspapers and nobody is holding events.

“In the meantime with so many more people online and for longer periods, the chances of seeing adverts on social media or interacting with content marketing blogs are greater.

“So, now is the time for SMEs to embrace digital marketing to grow their businesses.

“There is a vast audience on social media that are hungry for interesting and informative content.

“Thus giving business owners opportunity to satisfy these needs, attract new potential customers and generate substantial exposure for brands,” Igbinovia said.

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