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The Mannequin Problem in Marketing comms In fashion, the mannequin presents an idealised version of how a person should look. It works because the mannequin...
McDonald’s, with over 4,000 locations worldwide, is the largest franchise-operated food chain. However, the Redeemed Christian Church of God has over 50,000 parishes or worship...
At exactly 10:25 pm (GMT+1) on a seemingly ordinary Friday night, I had just settled into bed and turned on Animal Planet, my favourite channel,...
At first glance, the answer seems obvious. Ballistic missiles destroy cities. They end lives in seconds. But there’s another weapon—less visible and explosive—that can be...
In today’s world, persuasive communication and effective information management are driven by three forms of intelligence: Native. Emotional. Artificial. Native Intelligence gave birth...
In consulting—especially in Public Relations—results are rarely solely about strategy; they revolve around relationships. Over the years, I’ve worked with a diverse range of clients:...
Pernod Ricard Nigeria, a member of the Pernod Ricard Group, a global leader in the spirits and wine industry, has reaffirmed its commitment to gender equity...
In celebration of International Women’s Day 2026, Pernod Ricard Nigeria’s Women Network convened an intimate and thought‑provoking gathering under the theme “Women Who Raise...
Japan Tobacco International Nigeria (JTI Nigeria), a member of JTI Worldwide, has reaffirmed its commitment to gender equity and inclusive leadership as it joins...
The Managing Director of Pernod Ricard Nigeria, Michael Ehindero, has affirmed that the company is guided by extensive research, which highlights where...
