Pernod Ricard Nigeria Celebrates the Yuletide Season with Consumers in the Spirit of Conviviality

Pernod Ricard Nigeria, a proud member of the Pernod Ricard Group and a global leader in the spirits and wine industry, extends warm greetings to our esteemed consumers, partners, and stakeholders across the nation this festive season.

This joyous message follows the exciting launch of Maison Martell, an innovative experiential tower, Jameson Yard, the first-ever creative hub for Jameson Irish whiskey. Both venues, located in prime areas of Lagos, are designed to foster collaboration and offer premium experiences that inspire creativity.

Highlighting our commitment to sustainability and conviviality, we unveiled the Lagos Upcycled Bottle Christmas Tree, crafted from 2,500 recycled Jameson bottles. This eco-friendly masterpiece, launched on December 21st, 2024, marks the beginning of a 12-day festive celebration at Ikeja City Mall, running until January 1st, 2025. This initiative, powered by Jameson whiskey, underscores our dedication to creating memorable experiences while promoting responsible consumption through campaigns like “Drink More Water” and “Safe Roads – Don’t Drink and Drive Campaign.”

Reflecting on the essence of the season, Michael Ehindero, Managing Director of Pernod Ricard Nigeria, emphasized the importance of love, peace, and tolerance—values that contribute to a better society.

We deeply appreciate our customers and partners for their unwavering support throughout the year. We wish everyone a warm, joyful, and happy Christmas and New Year, celebrated with our range of premium brands.

Pernod Ricard Nigeria remains committed to sustainability through our four pillars: Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting. These pillars guide our ambitious goals and drive innovation, brand differentiation, and community engagement.

As we celebrate this festive season, we encourage everyone to drink responsibly. Our “Drink More Water” campaign continues to address binge drinking among young adults with impactful messaging.

Happy Holidays from Pernod Ricard Nigeria!

About Pernod Ricard Nigeria

Established in 2012, Pernod Ricard Nigeria, is a member of the Pernod Ricard Group, a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies.

prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Our mission is to ensure the long-term development of our brands with full respect for people and the environment while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic conviviality.