Rite Foods Unleashes the Bull Within with Powerful New Sausage AD Campaign

For 16 years, Rite Sausage Rolls have been a staple in the lives of Nigerians, providing a delicious and convenient snack, and fuel to chase dreams and conquer challenges.  With the launch of their new AD campaign, they’re doubling down on this message, celebrating their long-standing legacy and inspiring consumers to unleash the unstoppable “bull within” them.

The heart-warming ad showcases how Rite Sausage rolls are a trusted companion throughout one’s life’s journey. Whether facing traffic jams or overcoming work hurdles, they find their moment of power and recharge with either the classic Bigi Beef Sausage Roll or the fiery Rite Spicy Beef Sausage Roll. These tasty snacks represent the fuel and belief needed to achieve goals, big or small.

“As a brand that has been deeply woven into the fabric of Nigerian life for over a decade, we understand the aspirations and challenges our consumers face,” says Olawale Odenusi, Assistant Brand Manager, Rite Sausage Rolls. “We want our consumers to know that with Rite Sausage Rolls by their side, they have the confidence to take on the world.”

The TVC is upbeat and inspiring, encouraging viewers to believe in themselves and achieve their goals.

Rite Foods Sausage Rolls are available in two delicious flavours: Bigi Beef and Rite Spicy Beef. Both are made with rich beef filling, savoury flavours with satisfying textures that serve as a quick fix for hunger.

Ready to unleash your own bull? Watch the inspiring new TVC now on @ritefoodsng and share your dreams using the hashtag #UnleashTheBull. You can also enjoy the delicious taste of Bigi Beef Sausage Roll and Rite Spicy Beef Sausage Roll and feel the power to achieve anything you set your mind to.