Empowerment Initiative: Why State Governments Are Going for Noiler

Group Managing Director, Dr. Ayoola Oduntan

A commendable occurrence is currently sweeping across the country’s public sector where state governments are adopting the Noiler bird, an agro-innovation of Amo Farms Sieberer Hatchery Limited, in their empowerment scheme for rural women in poultry farming for improved livelihood and for protein intake to curb stunting in children, malnutrition and healthiness.

This is important for children because it contributes to the growth of many parts of their bodies, such as their immune system, brain, bones, and muscles as well as vitamins.

The initiative which would see rural women in the country increasing their income base and standard of living, is also geared towards boosting food security in the country, through the availability of the Noiler chicken, which is a veritable source of nutritional protein required for human growth.

Edo, Bauchi, Lagos have already adopted the Noiler Bird initiative while others have similarly expressed interest in its empowerment initiative.

Noiler, a low-cost rearing bird and dual-purpose breed of chicken developed by Amo Farm Sieberer Hatchery Ltd, is a leading animal protein source that helps boost the human immune system with its nutrients that are essential for body-building. It has a similar taste to the indigenous native chicken breeds in Africa but is more advantageous because of its yields which have been proven to be at least three times higher.

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As a product of several years of research and development, the company’s innovative chicken production techniques that gave birth to Noiler, have given it a competitive edge and proven to be a source that can be trusted, with a commitment to premium quality.

Distinctively from other chickens, Noiler is more resistant to field diseases and produces four times more eggs and three times more meat than native chickens.

The distinctiveness of the Noiler breed, as gathered, prompted the recent partnership between the Bauchi State Government with a non-governmental organisation (NGO) where 300 women were empowered with 20 pieces of five-week-old Noiler chicks to enhance their business enterprise.

Headed by the Group Managing Director, Dr. Ayoola Oduntan, Amo Farm Sieberer Hatchery Limited produces over a million chicks a week and plans to increase the figure by over 30 percent on a year-on-year basis.